Don't let Cannabis Destroy Your Future

Fact About Legalizing Marijuana

“On November 8, 2016, Proposition 64, also known as the Adult Use of Marijuana Act, passed by a vote of 57% to 43%, legalizing the sale and distribution of cannabis in both a dry and concentrated form. Adults are allowed to possess up to one ounce of cannabis for recreational use and can grow up to six live plants individually or more commercially with a license.”

Our Mission

Cannabis Anonymous is a non-profit organization public benefit corporation that empowers youth and adults with factual information about drugs so they can make informed decisions and live drug free. In our website, the user will be able to view the real story of the people whose life was destroyed by the cannabis, and who also is suffering from addition tocannabis. In addition, the users can visit the events near them to gain empathy and encouragement from our organization.

My Design Process

MARKET MATRIX

HARD DATA

PERSONA

TARGET AUDIENCE

M/F, 15 - 25 years old students from lower to middle class family, childless, low income.

IDEATION

The campaign is going to target at the bus stops around hight school and college. By creating intuitive posters to educate the young people to understand that smoking cannabis at young age could effect their future. Furthermore, we will also send out the t-shirts to high school and college students, and encourage them to go to the website to learn more about the side effects of smoking cannabis.

TAG LINEs

Don’t Let Cannabis Destroy Your Future!

Cannabis Acturally Shrink Parts of the Teenage’s Brain!

Cannabis Effects on Students’ Grade!

MOODBOARD

LOGO IDEATION

LOGO DEVELOPMENT

LOGO GUIDELINE

FINAL LOGO

TYPOGRAPHY & COLOR

T-SHIRT DESIGN

POSTERS




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