Online dating is the most common way of meeting people nowadays. Technology has impacted all aspects of our lives, including the way we interact with one another. People are so focused on their personal devices that they miss opportunities to engage with new people. Some people are also shy when meeting a new person, and can’t master the courage to talk to someone they don’t know or have feelings for. While online dating is helping people connect, there are also downsides, including a fairly low rate of successful relationships.
Online dating is the primary way for Y generations to find their dates, but the success rate of online dating is so much lower than the ones who meet in real life. Some of the main pain points of online dating include:
1. There are too many options
2. People can easily lie about themselves
3. Ghosting becomes more prevalent
4. You could be catfished (tricked)
5. People are just looking for hookups.
What if you could meet someone virtually before you met them in person? Vicinity’s formula let users introduce themselves virtually so they can become more comfortable with one another before setting up an in-person date. This app helps the Y Generation to meet and date people easier by eliminating the jitters or nervousness someone might feel about approaching someone they don’t know. By meeting virtually, people can confirm that the user is representing themselves authentically in their profile. This can prevent issues such as a misleading picture or a fake profile. It also helps identify if there is chemistry between the two dating app users.
Research Key Findings:
Key Findings About User Needs:
Occupation: Graduate Student
Location: San Francisco
Needs & Goals
Alicia is a shy girl who is having a hard time finding relationships using the Coffee Meets Bagel app because she is too shy to make the first move, and generally does not trust the people she meets online.
Alicia wants to signal to other people that she’s available to date, but she’s intimidated by people she just meets. With Vicinity, Alicia can express her feelings without feeling embarrassed or added pressure.
Location: Silicon Valley
Needs & Goals
Chris is emotionally drained from initiating contact with people on Tinder only to find they have no chemistry when they meet in person.
Chris wants to physically approach his crush without awkwardness. Vicinity allows him to review who’s available for dating so he can make the first move without making the situation feel weird.
PRIMARY TARGET AUDIENCE
Male and female, ages 18-29 years old, single, who are looking for dates.
SECONDARY TARGET AUDIENCE
Male and female, ages 30-49 years old, who are looking to meet people, and are hopeful date will lead to a serious relationship.
Iteration Key Findings:
Red is associated with love and passion. Outside of the western world, red is the color of prosperity and happiness.
Orange is an energetic color, and it represents change and movement.
I combined these two colors to encourage users to feel energetic, and excited to pursue their happiness and find true love.
Tester Name: Tessa
Task: Set up the profile and connect with somebody in the room
Feedback & Suggestions:
Setting up the profile takes me about a minute, which is not too long. Sending my first post status was easy to use. I still feel a little bit shy when I drop the hint to my crush, but less awkward. When my crush responded to me, I felt excited. I would like to use this app when it is launched. However, when can not read the map well, I would have the option to view my history in list view.
User Testing Key Findings: